Research in International Marketing (Rle International Business).cPeter W Turnbull
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Author: Peter W Turnbull
Page Count: 392 pages
Published Date: 01 Dec 2014
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Format: eBook
ISBN: 9781138007949
Download Link: Research in International Marketing (Rle International Business)
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
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